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必威体育betway登录:茅台之上是老酒,浓香老酒属舍得

作者: 必威体育betway登录   时间:2020-01-14   浏览:323

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">“老酒”,既有消费性,又有投资性,是中国白酒不同于一般快消品的特征。而陈年老酒特有的稀缺性,使它喝一瓶少一瓶,成为白酒市场上供不应求的商品。如此一来,老酒的价值不仅仅体现在价格上,更体现在精神上。对于老酒来说,时间是最大的成本,但是时间又是最为宝贵的,因为它具有只能前行,无法回溯的基本性质。在时间门槛的要求下,市场上的老酒必然受到热捧,拿八十年代的茅台来说,白酒爱好者和老酒收藏者都会争相购买,一瓶就可以轻轻松松卖到十几万元,在这样的市场大环境下,“老酒”未来的市场可以说是炙手可热。

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">portant; word-wrap: break-word !important;">portant; word-wrap: break-word !important;">一瓶难求的茅台老酒

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">portant; word-wrap: break-word !important;">自上世纪90年代中期白酒行业进行了一次大洗牌,茅台迅速占领高端市场,为以后的发展打下了牢固的基础,沿至当下的老酒市场,茅台更是一瓶难求。如今“陈年老酒”的市场中,百分之七十的流通老酒是茅台,茅台当之无愧的站位第一。老酒的品质具有越来越好的性质特点,多年来,在茅台引导下的酱香型白酒消费市场逐渐形成了买新酒,喝老酒的趋势,而这一趋势,也体现了老酒的期货属性,决定了老酒市场不断升温的态势与热度。

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; line-height: 2em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">portant; word-wrap: break-word !important;">portant; word-wrap: break-word !important;">

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">中国白酒已经处于复兴期的中后期,拐点即将来临。近几年飞天茅台价格持续上涨,部分市场的实际成交价甚至超过2500元。作为白酒行业的风向标,茅台的价格上涨也为其他名酒涨价提供了支撑。而茅台今年的销量是3.1万吨,五粮液的销量是2.3万吨,国窖1573是9000吨,加上其他,全部加起来七、八万吨,高端酒放量的可能性很小,是稀缺的。在次高端白酒中销量最大的剑南春是1.2万吨,其次水井坊有4000吨左右,舍得有3000吨左右,整个次高端市场大约两、三万吨的量,次高端未来有继续放量的余地,市场前景也被看好。

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">未来整个白酒行业的结构向上提,但高端/次高端白酒市场如何发展,归根结底还要看各大名酒库存老酒的“量”有多少。因此,高端/次高端白酒市场未来之战是产能之战,而能否把握好“拐点”时机,就要看各大名酒品牌如何大显身手了。

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">portant; word-wrap: break-word !important;">portant; word-wrap: break-word !important;">舍得为什么要做老酒市场

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">纵观当下的中国各大名酒企业,都在大力扩产,增加优质基酒储存能力。而舍得酒业早在上世纪 90 年代酿酒规模就已经进入行业前三甲,大量的优质陈年基酒自那时便开始沉淀下来,达到 10 万吨以上,在行业内处于领先地位。“唯取舍之道,方得尊贵品质”,这些陈年老酒也成为支撑舍得酒业在未来高端/次高端白酒市场一展身手的基础。

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; line-height: 2em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">portant; word-wrap: break-word !important;">portant; word-wrap: break-word !important;">

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">优质陈年基酒的储存是舍得酒业“品质”的保证,舍得倍量级递增的“量”与高端白酒品质如一的“质”协同一体,共同推进舍得高质量发展。舍得酒业的库存老酒是未来无法估量的价值,它决定了舍得酒业拥有大量的优质产能,更在无形中为舍得酒业打造高端品牌奠定了坚固的基石。

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">“库存老酒是价值”,是品牌在集中程度越来越高的酒行业中长远发展的必要的前提。而对于舍得酒业来说大量的优质陈年老酒更是珍贵无比的财富,更是独一无二的优势。因此舍得进军老酒市场是顺应市场趋势、发挥自身绝对优势的明智之举。

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">portant; word-wrap: break-word !important;">portant; word-wrap: break-word !important;">老酒战略的背后深意

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">舍得酒业此时提出老酒战略绝非偶然,深挖背后,具有深厚的意义与内涵。首先,舍得酒业酒厂正式成立时间是在1940年十月一日,那一天舍得破茧新生,象征着生生不息的生命力与无法估量的未来,而此时推出舍得老酒战略,是对酒厂建成日的致敬,也是对舍得扬帆远航却不忘初心的表态。

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; line-height: 2em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">2019年对于国家来说,正好是建国70周年,是庄严而喜庆的。舍得此时推出老酒战略既表达了企业对国家的热爱之心,也明确了企业勇于承担国家繁荣富强的担当与责任,舍得酒业以树立品牌形象为己任,不断地创新升级,扛“浓香老酒”大旗,提升中国白酒整体品牌形象。

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">舍得酒业的老酒战略背后还有一个行业深意。今年3月份中国酒业协会正式颁布实施了《白酒年份酒团体标准》,从年份酒定义、品质要求和真实性要求、产品标签标注等几个方面对年份酒进行了严格要求。这是白酒行业对老酒市场的规范化要求,也是白酒市场对白酒品质提升的诉求。舍得酒业老酒战略,“每一瓶都是老酒”在此时顺应而生,是对自身老酒品质的自信,也是对占位老酒市场的坚毅决心。

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">portant; word-wrap: break-word !important;">portant; word-wrap: break-word !important;">浓香老酒,当属舍得

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">portant;" alt="" />

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; text-align: justify; font-size: 15px; word-wrap: break-word !important;">陈年基酒是舍得高端战略的基石,而舍得的高端战略也就是老酒战略。portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; text-align: justify; font-size: 15px; word-wrap: break-word !important;">当下,随着我国经济的持续发展,消费者更加关注品质。portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; text-align: justify; font-size: 15px; word-wrap: break-word !important;">“喝好一点,喝少一点”,已经成为中国白酒消费群体的一个思维模式。portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; text-align: justify; font-size: 15px; word-wrap: break-word !important;">舍得酒业以树立品牌形象为己任,不断地创新升级,以创新模式将陈年基酒价值商业化、市场化。portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; text-align: justify; font-size: 15px; word-wrap: break-word !important;">“舍得”品牌在坚持大单品的基础上,以“老酒”对接新群体,实现高端化/超高端化升级的新目标。portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; text-align: justify; font-size: 15px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;" />

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">陈年基酒之战、优质产能之战是未来高端白酒战场的本质之战,而舍得的老酒战略将会发挥更大的商业价值。portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">未来的市场中高端老酒会被关注,次高端老酒也会被放大。portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">舍得酒业顺势而为,在高端酒稀缺的市场环境下制定老酒战略强势占位,运用自身绝对优势,以同行业无法复制的陈年基酒、优质古窖池群等综合优势作为老酒战略的基石,将目标锁定在老酒市场,以一骑绝尘之势占位老酒市场。

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; line-height: 2em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">portant;" alt="" />

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">“每一瓶都是老酒,每一滴都是艺术”,舍得酒业为消费者诠释了真正的“老酒”价值。舍得股份“以新换旧”的老酒回购活动,将市场上的舍得、沱牌陈年老酒的价值彰显,也侧面推动了浓香老酒的价值回归与重现。

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">舍得酒业扛浓香“老酒”大旗,酝酿于自然,成之于坚持,酿造出纯粹的品质美酒,每一瓶酒都倾注了舍得人的情感寄托,每一瓶酒都汲取了老酒凝聚的精华。浓香老酒当属舍得,舍得老酒堪称匠心。

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">舍得,每一瓶都是老酒,每一滴都是岁月。而舍得的艺术,便是将人世间的五味成杂酿于这岁月的老酒中,每每品来,都是美不胜收。

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